Help Others Prioritize Self-Care While Earning Income on Your Own Terms
As a therapist, you probably spend a lot of time teaching clients about self-care, stress management, and emotional well-being. But what if you could share your expertise beyond the therapy room—helping people worldwide while earning income on your own schedule?
Virtual self-care coaching is a low-stress, flexible, and impactful side hustle for therapists. Unlike traditional therapy, coaching is not bound by licensing restrictions, meaning you can work with clients globally while offering valuable guidance, structure, and accountability in self-care.
Whether you want to offer 1:1 coaching, group programs, or self-paced wellness plans, this side hustle allows you to set your own hours, build passive income, and create a sustainable business helping others.
Why Self-Care Coaching Is a Great Side Hustle for Therapists
✔ Work with Clients Without Therapy Restrictions – Since coaching is not therapy, you can reach a wider audience (as long as you stay within ethical coaching guidelines).
✔ Flexible & Low-Stress – You control your schedule, whether you coach one client a week or run a full program.
✔ Scalable Income Streams – Earn from one-on-one coaching, group coaching, courses, or digital products.
✔ Empowers Clients to Take Action – Unlike therapy, coaching is about goal-setting, habit-building, and accountability.
Now, let’s go step by step on how to start, structure, and sell your self-care coaching program.
Step 1: Define Your Coaching Niche & Ideal Clients
Before launching your coaching business, define who you want to help and what specific problem you solve.
Best Self-Care Coaching Niches for Therapists:
💆♀️ Burnout Recovery Coaching – Helping professionals prevent burnout and establish work-life balance.
🧠 Mindful Stress Management – Teaching mindfulness and relaxation techniques for busy individuals.
💖 Self-Love & Confidence Coaching – Helping people build self-worth and set healthy boundaries.
🛌 Sleep & Wellness Coaching – Guiding people to improve sleep and energy levels through self-care routines.
📖 Journaling & Reflection Coaching – Helping clients build a self-care journaling habit for emotional processing.
How to Choose Your Niche:
✅ Pick a topic you’re passionate about and already help clients with in therapy.
✅ Focus on a specific audience (e.g., overwhelmed moms, corporate professionals, caregivers).
✅ Research what’s in demand—search coaching programs on Pinterest, Instagram, and Google Trends.
📌 Pro Tip: The more specific your coaching niche, the easier it is to attract paying clients! Instead of “Self-Care Coaching,” try “Stress-Free Self-Care for Burnt-Out Therapists”.
Step 2: Structure Your Coaching Offer (1:1, Group, or Digital Products?)
Decide how you want to deliver your coaching—there are multiple ways to structure your self-care coaching business.
Self-Care Coaching Business Models:
✅ One-on-One Coaching – Personalized self-care plans & accountability calls (via Zoom).
✅ Group Coaching – Small-group self-care coaching for accountability & support.
✅ Self-Paced Online Courses – Pre-recorded lessons on self-care strategies.
✅ Membership or Subscription Model – Monthly self-care action plans, journaling prompts, or live Q&A sessions.
✅ Digital Products – Self-care planners, guided workbooks, video challenges.
Example: 1-Month Self-Care Coaching Package ($297)
- Week 1: Self-Care Assessment + Personalized Routine
- Week 2: Boundaries & Emotional Wellness Strategies
- Week 3: Mindfulness & Stress Reduction Techniques
- Week 4: Reflection & Sustainable Habit-Building
📌 Pro Tip: If you’re new to coaching, start with 1:1 coaching, then scale to group programs and digital products.
Step 3: Set Up Your Coaching Business (Booking, Payment & Legal Considerations)
Once you’ve structured your coaching offer, set up a simple system for booking and payments.
Essential Tools for Running a Coaching Business:
📅 Booking & Scheduling: Calendly, Acuity Scheduling, or Google Calendar.
💰 Payments & Invoicing: PayPal, Stripe, or ThriveCart.
📑 Client Forms & Agreements: Google Forms, JotForm, or Notion (for intake forms).
🛑 HIPAA Compliance (If Necessary): If discussing sensitive topics, ensure confidentiality agreements are in place.
📌 Pro Tip: Keep things simple! A Google Doc self-care plan + Zoom sessions + PayPal invoices is enough to get started.
Step 4: Price Your Coaching Services for Profitability
Pricing coaching services can feel tricky, but remember—your expertise has VALUE!
Self-Care Coaching Pricing Guidelines:
💬 Single 60-Minute Session: $75 – $250 per session
📆 1-Month Coaching Package (4 Sessions + Email Support): $297 – $997
📚 Self-Paced Digital Course (Video + Workbook): $47 – $197
📦 Group Coaching Program (6-Week Program): $500 – $2,000
📌 Pro Tip: People love bundles! Instead of single sessions, offer 3-session or 6-session packages for better results (and higher earnings).
Step 5: Market Your Self-Care Coaching & Attract Clients
Your coaching business needs visibility to attract paying clients.
Best Ways to Promote Your Self-Care Coaching Business:
✅ Pinterest & Instagram Marketing – Share self-care tips & coaching client success stories.
✅ Offer a Free Self-Care Challenge – A 5-day email challenge leading into your coaching program.
✅ Blog or YouTube Content – Post self-care guides that lead to your coaching offer.
✅ Podcast Interviews & Guest Blogs – Get featured on wellness podcasts & blogs to build credibility.
✅ Client Testimonials & Word of Mouth – Ask your first few clients for reviews and referrals.
📌 Pro Tip: Instead of saying, “I’m a self-care coach,” talk about the transformation: “I help busy professionals build sustainable self-care habits that actually stick.”
Step 6: Scale Your Coaching Business & Create Passive Income
Once you have 1:1 clients, start adding passive income streams to scale your self-care coaching business.
Ways to Scale Your Self-Care Coaching Business:
💰 Sell Self-Care Digital Products – Planners, journals, guided exercises.
🎥 Create a Self-Paced Course – Teach stress management strategies once & sell it forever.
📦 Launch a Membership Site – Offer ongoing coaching & resources for a monthly fee.
📢 Host Paid Workshops or Retreats – Run virtual or in-person self-care retreats.
📌 Pro Tip: Digital products & courses help you earn without direct client work—perfect for scaling!
Final Thoughts: Help Others Prioritize Self-Care While Creating a Profitable Side Hustle
Virtual self-care coaching is a rewarding, flexible, and scalable side hustle that allows therapists to:
✔ Work on their own schedule while helping others.
✔ Earn consistent income beyond traditional therapy.
✔ Reach a global audience without geographic restrictions.
With minimal startup costs and high demand, self-care coaching is a great way to blend business with mental wellness.
So, are you ready to launch your coaching side hustle? Start small, refine your offer, and watch your coaching business grow!
What’s Next?
Would you like a free self-care coaching template to help you structure your sessions? Drop a comment, and I’ll send one to you! 😊
